Slovak TV channels like playing games with their audiences. When a pouting blonde presenter doesn’t get some facts right, or the producer makes a mistake in the continuity order, cue-ing a report and actually showing something completely different, a collective amnesia overcomes them all. There is never any correction or an apology, or any acknowledgement of a mistake. When I privately asked a senior representative of a channel why there is so much disrespect for the viewer they answered ‘it’s our strategy not to attract attention to mistakes. The viewers won’t notice anyway’. How clever!
Regarding the commercial TV channel Markiza, what is even more frustrating a testament to either i) the utter incompetence or ii) a complete disregard for its viewers, is that almost every day the daily programme bears no resemblance to its listings in newspapers and magazines. Viewers just never know what is on, and when. No apologies are ever given, Markiza executive doubtless idiotically believing that, again, we won’t notice.
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