The Slovak commercial TV channel Markiza has found a new way of marketing its new TV programmes. A work of sheer genius! Its executives stopped broadcasting an extremely popular Turkish soap opera for a week, and in its slots they started showing a new – and extremely stupid - reality show called the Farm. The change in the schedule is not reflected in any TV listings. The spokesperson has said the decision had been made for the sake of the people holidaying in that particular week so they didn’t miss out on their favorite series. The soap opera is back on next week. The Farm has been shifted to the slot straight afterwards. The viewing figures show the Farm has as many viewers as the soap opera. But I am going on holiday next week!
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